Digital & Social Media Manager

Key Responsibilities

Digital Strategy Development

• Develop and execute annual digital marketing strategies.
• Create monthly and quarterly digital campaign plans.
• Align digital activities with overall marketing objectives.

Social Media Management

• Manage all company and brand social media accounts.
• Create and oversee content calendars.
• Schedule and publish content across platforms.
• Monitor audience engagement and community interactions.

Content Marketing

• Lead the development of digital content strategies.
• Coordinate graphic design, video production, copywriting, and campaign content.
• Ensure content reflects each brand's unique personality and positioning.

Paid Advertising Management

• Plan and manage digital advertising budgets.
• Execute campaigns on:
• Meta Ads
• Google Ads
• TikTok Ads
• YouTube Ads
• LinkedIn Ads
• Monitor campaign performance and optimize ROI.

Influencer & Ambassador Management

• Identify and engage influencers and brand ambassadors.
• Negotiate collaborations and campaign deliverables.
• Measure influencer campaign performance.

Website & E-Commerce Management

• Manage website updates and content.
• Optimize user experience and SEO performance.
• Support online sales initiatives and lead generation.

Analytics & Reporting

• Monitor digital performance metrics.
• Prepare weekly and monthly reports.
• Analyze consumer behavior and recommend improvements.

Reputation & Community Management

• Respond to customer inquiries and online feedback.
• Manage online brand reputation.
• Escalate customer concerns appropriately.

Market Intelligence

• Monitor competitor activities.
• Track industry trends and consumer insights.
• Recommend innovative digital opportunities.

Key Performance Indicators (KPIs)

Growth Metrics

• Follower growth rate
• Website traffic growth
• Reach and impressions

Engagement Metrics

• Engagement rate
• Video views
• Community response time

Business Metrics

• Lead generation targets
• Campaign ROI
• Online sales contribution
• Cost per acquisition (CPA)

Brand Metrics

• Brand awareness growth
• Share of voice
• Sentiment analysis scores

Qualifications

• Education: Bachelor's Degree in Marketing, Digital Marketing, Communications, Public Relations,Business Administration, or related field or have genuine interest and skill in these fields.
• Experience: Minimum 1 year experience in Digital Marketing or Social Media Management.
• FMCG experience preferred.
• Proven experience managing multiple brands simultaneously.

Technical Skills

Strong knowledge of:

• Meta Business Suite
• Google Analytics
• Google Ads
• SEO & SEM
• TikTok Business Center
• LinkedIn Campaign Manager
• Email Marketing Platforms
• CRM Systems
• Social Media Analytics Tools

Competencies

• Strategic thinking
• Content marketing expertise
• Data analysis
• Project management
• Communication skills
• Creativity and innovation
• Consumer behavior understanding
• Stakeholder management

Success Profile

• The ideal candidate is a digitally savvy marketer who can transform Lexta's brands into category leaders through innovative digital campaigns, strong community engagement, data-driven decision-making, and measurable business results.
• They must be capable of managing multiple consumer brands while driving growth, visibility, and customer loyalty across Ghana and other target markets.

Location: Accra, Ghana

Salary: – Ghc 1500 -Ghc 2,500