Sales Executive

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets.
• Develop and maintain a strong network of wholesalers, distributors, dealers, and retail customers across Ghana.
• Identify and onboard new customers to increase market penetration.
• Promote and sell the company's range of flour, sugar, rice, edible oil, and other commodity products.
• Conduct regular market visits to strengthen customer relationships and ensure product availability.
• Monitor competitor activities, pricing, promotions, and market trends, providing timely feedback to management.
• Negotiate pricing, trading terms, and promotional activities within approved company guidelines.
• Ensure timely collection of payments and manage customer credit in accordance with company policy.
• Resolve customer complaints promptly while maintaining excellent customer service.
• Prepare and submit sales reports, market intelligence reports, sales forecasts, and customer visit reports.
• Collaborate with the logistics and warehouse teams to ensure timely order fulfillment and product delivery.
• Execute trade promotions and marketing campaigns to increase product visibility and sales.
• Represent the company professionally at trade exhibitions, dealer meetings, and customer events.

Qualifications

• Bachelor's Degree or Higher National Diploma (HND) in Marketing, Business Administration, Sales, or a related field.
• Minimum of 3 years' proven sales experience in the FMCG industry, specifically in the sale of flour and commodity products such as sugar, rice, edible oil, and similar products.
• Demonstrated experience managing distributors, wholesalers, and dealer accounts.

Experience and Skills

• Must have an established and active dealer/distributor network across Ghana.
• Strong knowledge of the Ghanaian FMCG and commodity market.
• Excellent negotiation, selling, and relationship management skills.
• Strong business development and account management capabilities.
• Ability to analyze market trends and identify sales opportunities.
• Good communication, presentation, and interpersonal skills.
• Results-oriented with the ability to work independently and meet sales targets.
• Proficient in Microsoft Office (Excel, Word, PowerPoint).
• Experience using CRM systems is an added advantage.

Personal Attributes

• Highly motivated and self-driven.
• Honest, professional, and customer-focused.
• Strong problem-solving and decision-making skills.
• Excellent organizational and time management skills.
• Resilient and able to work under pressure.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• Growth in sales revenue and market share.
• Number of new dealers/distributors acquired.
• Customer retention and satisfaction.
• Product availability and market coverage.
• Timely collection of receivables.
• Accuracy and timeliness of sales reporting.

Other Requirements

• Valid Ghanaian driver's licence.
• Ability to travel nationwide on a regular basis.
• Familiarity with all major wholesale markets and distribution channels across Ghana.

Location: Accra, Greater Accra Region

Salary: Attractive